Shawn Wood is the Experiences and Creative Communications Pastor and a Teaching Pastor for Seacoast Church, a trendsetting multi-site church with 25 weekend experiences at 11 campuses across South Carolina, North Carolina, and Georgia. Seacoast is ranked among the top 10 most innovative churches (Outreach magazine) and the top ten most influential churches (Church Report), as well as in the top 100 fastest-growing churches in America, with over 8,500 worshipers each weekend and around 2,000 more participating in worship online. Through his work leading a team of designers, videographers, communication professionals, and many other very talented people, Shawn helps campuses create compelling experiences in the areas of weekend, web, and word-of-mouth to help people become fully-devoted to Christ. He’s also the author of a new book, 200 Pomegranates and an Audience of One: Creating a Life of Meaning and Influence.
For more on Shawn, visit 200pomegranates.com and don’t forget to visit Shawn’s blog.
- We all have issues, and oftentimes our issues revolve around “stuff.”
- “Stuff” is how we tell the story – services, media/technology, web, etc.
- Brand schizophrenia happens when we become more obsessed with “the stuff” instead of Jesus.
- We need to be who we are and not imitate others.
- When people start managing their “brand” or who they are, authenticity leaves the room.
- Stuff is great, but stuff doesn’t define who we are.
- Too often we pursue better stuff instead of pursuing who God has called us to
be. - In whatever way you do it, be authentic and be YOU.
- We might be excellent at what we do, but we may not be effective.
- We spend a lot of time being a Church that God never intended us to be.
- What is our unique DNA? What has God called us to do?
- A “brand” isn’t stuff, it’s a gut feeling.
- A brand is built around an experience.
- Experiences come in the form of our web, our people, our services.
- Are we spending too much time answering questions that people aren’t asking?
- Find out who you are and do good things.
- We can distract people by doing good things that we aren’t meant to be doing.
- God uses us and the things we create to see people cross the line of faith.
- What has God called you to be?
- If you are going somewhere, know where you are going.
- Find out who you are do something.
