Leveraging Social Media in Ministry
29. Jul, 2009 
2 Comments
About Dawn Nicole Baldwin
Dawn Nicole Baldwin is a strategist with a passion to help churches reach people more effectively. She lives this out as founder and lead strategist of AspireOne and as a senior partner with Jarbyco, a mobile communications firm specializing in live events that works with organizations such as Park Community Church, Lifechurch.tv and Youth Specialties.
A former staff member of Big Idea Productions [creators of VeggieTales] and Willow Creek, Dawn Nicole frequently contributes to today’s leading-edge thinking of integrating Christianity and culture but is best known as a change agent who is intent on stretching imaginations, connecting people and making a difference.
About Cynthia Ware
Cynthia Ware is a consultant with an in depth expertise in two areas: online technologies and strategic church development.
Equipped with two decades of pastoral ministry and a Master’s Degree in New Media, Cynthia helps Christian leaders develop online communication strategies to compliment their ministry goals. She consults pastors, churches, ministries and non-profits in how to use their online presence to enrich and expand their ministry reach.
Besides consulting, she is an active public speaker & writer. This year she has presented at Biola University, the Internet Ministry Conference, Willow Creek’s Group Life Conference, the Dynamic Church Conference, Innovation3 and The Idea Camp.
Her personal blog, The Digital Sanctuary, encourages Christian leaders to explore, embrace and employ participatory media technologies to serve the Kingdom of God. Additionally, she is a co-contributor to several other online sites including Digital, the Leadership Network’stechnology blog. She is also an officer for many online Christian networks, websites and internet resources.
Since 2001, Cynthia and her husband Bob, an associate pastor, have lived in the greater Los Angeles area with their two teenage children and a lot of computers.
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Social Media – a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many).
- The church has existed as a monologue.
- We don’t want to be talked at, we want to be talked with.
- We don’t want to be talked to, we want to be talked with.
- We cannot project what our trajectories will be like through social media.
- Christianity is spread virally.
- Technology is opening a new door and opportunity for the church.
- Check out a new book called SimChurch… not released yet, about the number of people Christians are reaching online.
- Social media allows us to connect hubs and connect people with like-mindedness and passions and connect them.
- People now drive and author content.
- We need to shift our mindset in how we think how we should communicate.
- Facebook, Twitter, Web, YouVersion have changed the way we communicate.
- 250 million people are on Facebook.
- 4.6 million people are on Twitter.
What does that mean for us?
- We can avoid it.
- We can realize it’s already there, already happened, it’s free, and figure out what can we do with it.
- The connections that happen online become far more tightly connected and woven than it used to through social media (e.g. when you post something to Facebook and people respond to it.).
- It’s not about publishing your sermon, it’s about finding places for people to connect in real and authentic ways (even though it’s virtual).
- Websites should not be static, they should be dynamic and link to social media.
- Use social media to start conversations.
- Key to Facebook is the number of people that are on it… the most vital dimensions of ministry are often on the edges.
- Courageous Church was pioneered via Facebook.
- Found an ad blast on Saturday is more effective than an ad a day.
Free & Paid Services
- File sharing is critical to new media.
- Flickr and YouTube are free, most people have accounts there.
- If your website is connected to YouTube or Facebook, there’s a high likelihood your website will be used as a “place” not just a “space.”
- Free spaces created interconnectivity.
- Ning is a great social media tool to use.
- Most churches pay per user for services like Unifyer, Cobblestone, etc which give churches a level of control and moderation. And they give a “safe zone” for members.
- Where you put your money is where your investment will be.
- Most churches see the web as being a vital part of their ministry, but don’t fund to staff and manage it.
- First-time visitors will come from your webpage first.
- If you opt for a private online community, connect it to Facebook, don’t abandon it.
Interactive Tools & Services
- Tokbox – video calls.
- Jarbyco – text messaging.
- Cover it Live & UStream – interactive chats.
- Usually the church is being seen as “slow” when it comes to these things. But, the Church seems to be blazing the way in thinking through how we can leverage these new social media platforms.
Churches to watch: LifeChurch.tv, Park Community Church (right on!)
- Each church has an opporutnity to innovate in their own way in accordnace with their own calling.
- That’s different than jumping in on other people’s ideas.
- Salt loses its seasoning… it becomes like another instead of being it’s own unique flavor.
- Who do we want to reach? What do we want to accomplish? And how can technology help us get there?
- We need real life touch and connection but not miss the free connection points technology allows us.
- Go to where people are already at.
iCampuses
- Many churches are launching internet campuses.
- There’s not a “one size fits all” approach.
- Community is key.
- iCampuses to watch: LifeChurch.tv, New Hope, North Point, Flamingo Road
7 Deadly Sins of Social Media
- Lust – loving your audience is great, but take it slow. Don’t stalk or overwhelm your audience. No one wants to be spammed by their church.
- Gluttony – don’t bite off more than you can chew. Start slow with a few things instead of trying to do it all at once.
- Greed – it’s hard to shake hands while you’re reaching for someone’s wallet. Don’t pressure people to volunteer… don’t stalk people to do things they haven’t asked. Texting is permission based. Treat those relationships like gold.
- Sloth – avoid the temptation to “set it and forget it.” We need to be intentional!
- Wrath – there are a lot of people out there itching fora punch in the nose, but don’t be the one to give it to them. Be careful what gets posted in any social media channel.
- Envy – don’t be dissuaded by other people “doing it better than you.” Stay focused on the mission God has set before you.
- Pride – stay humble, rock star.
Questions to Consider When Diving into Social Media:
- What’s the goal?
- What is the best tool?
- How much does it cost?
- How will we create buy-in?
- When will we evaluate?
- How will we measure success?
It is worth it to experiment. The goal is to use the technology, not the technology using you. It’s a tool for enhanced communication. What works best for you might not work for someone else.
Key things to watch are GLOBAL and MOBILE.
Your congregation should be moving to paperless.
Churches should not have “turn your phone off” signs, they should have turn your phone on signs.”
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Tim – great notes! And honored to be mentioned along side you guys.
Tony Steward
Online Community Pastor – LifeChurch.tv
Thanks, Tim!
We mentioned this during the session but I want to ensure credit is given where due–the "Seven Deadly Sins of Social Media" is by David Griner, a social media strategist at Luckie & Company.
As always, thanks for your stellar notes