Archive for November, 2009

Rethinking Missions Week

Let’s be honest, most church staff dread missions week. [ Not to diss the very important, vital work of missions… it’s important… but missions week can be kind of a drag.]

Having grown up in a church that had a map of the world and pushpins to show every missionary we supported, missions was always a big part of my upbringing in church.

Every year we’d do a missions week where we’d have church every single night of the week.

On the opening Sunday we’d have flags from countries all over the world adorning the stage of the church, guest speakers would typically wear native garb, and show a slide show with “Thank You for Giving to the Lord” playing in the background;. Then, there was always the international potluck meal, where taco salad was considered to be foreign cuisine. And us kids, we were given plastic banks to put change in to help buy Bibles for kids in foreign countries.

And that was missions week.

When the team at Park announced they wanted to do a missions week I nearly fainted.

However, with some creativity and innovation, this Sunday we’re kicking off something I think is going to be pretty sweet.

We took a traditional idea and made it more relevant for our crowd.

It’s all in a Name
Instead of calling it “Missions Week,”, we’re calling it Global Impact Week [part of our vision is to impact the world, so it fit our already existing language]. We found a cool image to use as a logo… a thumbprint that looks like a globe. Part of the challenge for the week will be to “leave your mark.”

Taking Missionaries to Them
Instead of having a service every night [let’s be honest, who would come?] we’re offering three webinars throughout the week that people can tune into during their lunch hours. So, instead of having to come to the church for a service, they can just tune in during their lunch hour from their office.

Cultural Tours
Chicago has some incredibly diverse neighborhoods, so instead of talking about foreign cultures, we’re going to experience them. We have three different tours that are going to different neighborhoods in the city to experience the food, culture, and customs of different ethnic neighborhoods in the city.

Getting to Know Our Neighborhood
One of the professors from Moody Bible Institute who teaches social justice is going to host a bus tour through some of Chicago’s roughest neighborhoods (including our own) to trace the story of thewww.timschraeder.comthe city.

Texting Reminders
We’re going to offer people the opportunity to sign up for a daily text message  update with a verse or reminder of something to pray for throughout the week. This will also be another way we can remind them about activities they can engage in during the week.

The thing I love about this whole idea is that it’s all happening outside of our church. We’re going to be out in the city, out in different neighborhoods we might not normally go to, and getting a first-hand look at how “the world” is really right in our own backyard.

I think I might miss the overweight, Caucasian missionary in a traditional African headdress with his slideshow, but I think Missions Week, 2.0 is pretty cool.

I’ll keep you posted and let you know how it goes.

Cutting Through the Static :: Texting

Texting has certainly changed the way we communicate. I’m notorious for not answering my cell phone. One of my friends’ voicemail  says, “Don’t leave me a message I don’t check them, send me a text.”

I think the only person I talk to on the phone for longer than 10 minutes is my mom. And that’s only because she can’t text.

Beyond texting, mobile technology is altering the way we interact and engage with information. While for years, the computer screen has been the “first screen” people see, the mobile screen is now the first place people go to.

iPhones, Blackberries and SmartPhones are now a lifeline for most people… so, it would make sense, that in thinking through how to better communicate and engage with your audience that your church would consider using text messages.

When we were considering using texting at Park, we decided to start simple: using it as a way to notify people about important information [service time/location changes, daylight savings time, etc).

So, we put together this little video and encouraged people to sign up.

It worked.

In under two months, we had nearly 1,000 people signed up to receive text alerts from us.

That taught us a valuable lesson: this was something our people would engage with, therefore it would be a great communication channel for us to consider.

I think many people are quick to jump on the texting bandwagon because it’s hip and cool, and everyone else is, but the truth is, depending on who your audience is, it might be a hit or a total miss.

For us, and our young demographic at Park, it makes sense that we’d engage people with texting. However, that might not be the case if you have an older congregation.

When people have called and asked for advice about how to roll out texting in their churches, I always tell them to start small. Try it out for a weekend or find an inexpensive service and try it out. See how people respond.

The proof is in the numbers.

I was part of a conversation not too long ago where someone mentioned their church had introduced texitng but not many people were using it. They asked for advice on what to do to get more people engaged with it, and I said, “try something else.”

Not to be a downer, but that’s just the truth. That's not to say if you don't get a great initial response you should kill it. It takes people time to latch onto new ideas, so give them some time. But, if after a few tries, people aren't responding how you anticipated, it might be a good idea to think of a new idea.

However, if the adult population isn’t ready to text, your youth group most certainly is.

The avereage teenager sends over 1,700 text messages per month. And while I don’t think every church needs to use text messaging in their services, I completely believe every youth group needs to begin to implement texting into their services.

I’ve shared some different ways Park has used texting in an article "To Text or Not to Text" on  ChurchMarketingSucks.com and have notes from Dawn Nicole Baldwin’s session on Texting from ECHO, so I won’t get into HOW you can use texting, just read the notes!

But as for why… because it’s a way communication is changing. It’s another point of contact. It’s another way to get your message out there.

Some cautions… don’t rush into it. Introduce it gradually. And don’t SPAM people with messages. At Park, we send no more than 2 or 3 text alerts per month.

Who to go with… there’s a number of GREAT texting companies out there. At Park, we’ve partnered with Jarbyco, but there’s other great service providers out there including TextHub and EzTexting.com.

Some questions to consider as you think about tuning into texting…

  1. What’s the average age of your church? If you tend to have a younger congregation (under 35), then texting might be a good thing to try out. If you tend to be a bit older, you may want to reconsider.
  2. What do you want to do with texting? Do you want to use it to send out alerts? Do you want to use it in your services? Have a plan in how you want to implement texting.
  3. What is your lead pastor’s relationship with texting? If it’s something they get, it will be an easier sell if you want to introduce it into your weekly services.
  4. What’s your magic number? Based on the total number of weekly attendees at your church, before you launch into it, I’d set a goal [ maybe 25-35% of your total weekend attendance ] and say that if you hit that number that you will keep going.
  5. Is your youth group texting yet? If not, I’d honestly put more priority in making sure you are connected to your youth group via texting. In any church,they will be the ones who will respond and engage with texting the most.

Final Thoughts…

Texting is just one of many new opportunities we have through mobile technology to advance the message of the Gospel and literally put it right in people’s hands. It’s changed the way we communicate and can potentially change the way you communicate and interact with your church.

Made to Stick & Switch Giveaway

As a communicator, two of the top challenges you often face are…

  1. Getting your message to “stick” with people.
  2. Communicating/coaching/helping people through change.

One book that has been on my “must read” list for awhile that addresses some of these issues is the book Made to Stick: Why Some Ideas Survive and Others Die by brothers Chip and Dan Heath. They spoke at the Willow Creek Arts Conference and Leadership Summit this year, you can read my notes here and here.

Made to Stick is a phenomenal resource for any leader or communicator. It challenges the way we communicate and gives some really practical suggestions on how to create and communicate messages that stick with people.

Chip & Dan are a couple of months away from releasing a new book called Switch: How to Change Things When Change is Hard. I was able to get my hands on a pre-release copy of the book at the Leadership Summit and can say it’s a must-read as well. The book focuses on change and the challenges we have in communicating and leading people towards change.

Well, I happened to get my hands on a copy of Made to Stick, a pre-release copy of Switch, and a DVD of them speaking on Made to Stick to give away to one of you today! Just comment below and I’ll select one of you to get this great resource. [ Courtesy of the Willow Creek Association. ] And, when Switch is released in February, you’ll get your own copy of the published book!

So if you need to figure out how to get sticky or make a switch, comment away! I’ll pick one of you at the end of the day!

Congrats to @GeraldNC for winning [ thanks to the random number generator ]… everyone else, if I could, I would give you all a copy of both of these books! Made to Stick is available in bookstores now and you can pre-order your copy of Switch today!

We’re All in This Together :: the I Heart Film

“I can’t stand your religious meetings.  I’m fed up with your conferences and conventions. I want nothing to do with your religion projects, your pretentious slogans and goals. I’m sick of your fund-raising schemes,  your public relations and image making. I’ve had all I can take of your noisy ego-music.  When was the last time you sang to me? Do you know what I want?  I want justice—oceans of it. I want fairness—rivers of it.  That’s what I want. That’s all I want.

- Amos 5:21-24, The Message

I have no words [ that's rare ].

I’m just getting back from the movie theater after having my world absolutely rocked by what I just saw.

Two years ago when Hillsong United announced they were making a documentary I had no idea what to expect, and what I witnessed tonight without a doubt was one of the most beautiful, creative, compelling, thought-provoking pieces of art/cinema/story I’ve seen the Church create.

It played tonight only in theaters in the USA and Canada and will release soon in Australia, New Zealand and South Africa. I was able to catch in the heart of downtown Chicago with some of my friends from Park and City Church.

We’re All in This Together is part-documentary, part-apologetic for social justice, a picture of a generation and the Church waking up to see that things aren’t right… and a challenge to do something about it.

It shows the journeys of Hillsong United across the globe, but more importantly the inward journey God took them through to begin to see the cultures and people of this world through His eyes. It includes footage taken from their travels around the globe and includes interviews with the United team and guests including Brother Andrew, Martin Smith [of Delirious], Gary Skinner, Zach Hunter, Jamie Tworkowski, and many others.

This movie is a call to the Church to wake up and see that maybe we’ve been missing the point.

Maybe that in us building what we’ve built, we’ve neglected the key thing God has called us to do. That maybe that in trying to communicate the Gospel we’ve complicated a very simple message: LOVE. That maybe in trying to advance the cause of Christ we’ve alienated people from seeing and hearing about Him and His love. It was a call for us to see the world how He sees it and to be the Church He’s called us to be… with open hands and hearts to demonstrate His love and compassion to our neighbors and to the world.

This message isn’t a lofty idea or a fading thought, it’s our calling. It’s what God commanded us to do. I think we’ve just been overwhelmed with the task or felt paralyzed by our own sense of insignificance to do something… but I think this film is going to serve as wake-up call to the Church to see the role God is calling us to play.

Social justice is such a fad right now. Celebrities are talking about, politicians are standing up for it, and everywhere you look people are behind some kind of cause. But this isn’t something new, it’s been God’s heart for humanity all along. God has called us to stand for justice… to speak for those who have no voice… to bring freedom to those who are captive… to care for the orphans and the widows… to care for the sick, the poor and the elderly… to right that which is wrong. That’s the ultimate expression of what it means to love our neighbor as ourself.

This movie was not about Hillsong United… it was about all of us.

About midway through the movie I busted out my phone and started Tweeting what I could get from the movie… this was the first time I’ve ever taken notes during a movie! But, I knew there were so many people who couldn’t be there that need to hear this… so, I’ll shut up with my reflections… here you go…

  • Maybe the human race [ for possessions, fame, power ] isn’t meant to be a race at all.
  • The deepest human need is to know who you are.
  • Loneliness is one of the most extreme forms of poverty.
  • This moment is the moment we have to do something.
  • Too often we dwell in the past or focus too much on the future that we miss this moment.
  • The future will be written by the way we respond to moment that’s in front of us.
  • We all share the same moment.
  • If what happens inside the four walls of the church doesn’t make a difference in the streets that people travel to get there, then maybe we are missing the point.
  • We’ve trained ourselves to look past the needs.
  • Injustice and indifference walk together hand-in-hand.
  • Ignorance isn’t just sleeping through the fire, it’s really just fanning the flame.
  • Our generation has lost the meaning of the word love.
  • Love has been reduced to define what makes us feel good.
  • Love has become all about us.
  • At the core of who we are, every single human being craves the same thing… love.
  • Jesus is the ultimate expression of God’s love to humanity.
  • The message is simple… love.
  • The Church and Christians have messed up the message.
  • We’ve complicated and misconstrued it.
  • Jesus didn’t die to give us religion, He died to give us love.
  • Our weakness is a place for God to show His strength.
  • God’s picture for the Church for us to be the light to the world around us.
  • Isaiah 58:9-10 - ”If you do away with the yoke of oppression, with the pointing finger and malicious talk, and if you spend yourselves in behalf of the hungry and satisfy the needs of the oppressed,  then your light will rise in the darkness, and your night will become like the noonday.”
  • The church does not exist to meet our personal needs, the church exists to meet the needs of the world around us.
  • For too long the Church has made a big deal about the small things, and a small deal about the big things.
  • Preaching does not come from the pulpit, it comes from the people of God living their lives out for Him – Brother Andrew
  • We don’t just attend church, we are the church.
  • The church exists for those outside of it.
  • The greatest use of life is to spend it for something that will outlast it.
  • Talk is cheap, put feet to your vision.
  • If we want to make history, we have to remember history is ultimately His Story.
  • If we want to make history, we need find our place in His Story.
  • The love of God cannot be measured but it can be demonstrated.
  • Jesus is found in unexpected places.
  • We need to preach the Gospel with our actions.
  • We’ve made a dangerous division between what’s sacred and what’s secular; nothing is secular, everything belongs to God.
  • If you are not a part of the solution, you are a part of the problem.
  • God’s work must be our own work.
  • What we are not, He is.
  • We are all in this together.
  • These three things remain… faith, hope and love.
  • The greatest of these is love.

So where do you go from here?

Well, Hillsong United has created a new website, www.i-heart.org. The site focuses on 20 of the top causes they see in the world and seeks to connect people with ideas to solutions and create a network of people around the globe who can work together to combat injustice. I’m still exploring the site but I think it’s a pretty sweet idea.

This started and ended in the Church…

The thing that stood out to me most about this movie was that this all came out of one local church and a handful of people who are passionate for God and honoring Him with their gifts, talents and creativity. There wasn’t a huge studio or massive amounts of money backing this, it was literally a group of young people who wanted to make a difference and did something. Throughout the entire movie they kept going back to the local church and the importance it plays in making all of this happen. Immense props go to Hillsong Church, Brian and Bobbie Houston, Joel Houston and the entire team at Hillsong… what you guys are doing is changing the world. You are all seriously an incredible example of a Church that is creating culture and empowering the next generation to live out all that God has created them to be. I’m so in awe of what God is doing through them and their obedience to God’s call.

Closing Thoughts…

If you missed it… I’m sorry. Hopefully there will be an encore presentation — or maybe it will find it’s way to DVD soon. Regardless, find a way to see it.

This movie wrecked me [and all of my friends] in a good way. On the way out of the theater one of my friends said, “Wow, who wants to be normal? Not me!”

I think that sums it up.

The need is huge, but we serve a great, big God… and we’re not alone.

We’re all in this together.