Gaining and Sustaining Momentum :: Andy Stanley

  • Momentum = Forward motion fueled by a series of wins.
  • You love your problems when you have momentum.
  • Ministries that lack momentum are a drag.
  • We all know what momentum is not by definition but by experience.
  • In the marketplace when a company lacks momentum hey do something about immediately.
  • The church can go generations without changing anything.
  • Churches can tend to be anti-leadership culture.
  • The mission for most churches is “pay the bills.”
  • If we pay the bills, why do we need to change?
  • Momentum is disruptive.
  • For some church people, if momentum showed up it would scare people to death.
  • Momentum is all about moving forward and leaders like thing to move forward.
  • You either have it or you don’t.
  • When we come across churches with momentum in our community, it’s our natural tendency to say, “If I had _________, I would have momentum too.”
  • We tend to excuse momentum of other organizations.
  • If you have momentum right now and don’t understand what to do with it, you are one decision away from killing your organization.
  • If you lack momentum, you’ll expend a lot of energy trying to gain it because you don’t have the principles of how to gain and sustain momentum.
  • We have a bad habit to say “well God’s just blessing…”
  • Be careful.
  • What exactly is God blessing?

Three Components of Sustained Momentum

  1. New
  2. Improved
  3. Improving

1 – New

  • New triggers momentum.
  • ANythign new, by definition, generates some kind of momentum.
  • The momentum can be positive or negative.
  • Negative Events – Negative Momentum [9/11]
  • Negative Events – Positive Momentum [Rescue]
  • A senior pastor leaving can great both.
  • Negative circumstances are the fertile soil for a burst of positive momentum.
  • Positive Event – Postivie Momentum = New Sports Franchise.

Organizational Momentum is often triggers by one of three things:

  • New leadership
  • New direction
  • New product [program]

Implication: When evaluating an organization or program or  program that lacks momentum, ask “Do we need a new leader, a new direction, or a new product? Or do we need some combination of the three?

Momentum is never triggered by tweaking something old. It is triggered by introducing something new.

  • We spend too much time in meetings trying to tweak something old.

Warning: New does not guarantee sustained momentum. But new is  an essential trigger for momentum.

2 - Improved

  • The new must be a noticeable improvement over the old.
  • When evaluating a new option, ask, “Is it a significant improvement over wheat we had before?”
  • If you can’t afford an improvement, let go of what’s not effective to make space for something new.
  • In business it’s easy to make these decisions because things rise and fall on money.
  • Churches can sustain themselves financially for generations without making change.
  • Find a way to fund it by unfunding something else.

Warning: Even a significant improvement has a shelf life.

3 – Improving

  • Momentum is sustained through continuous improvement. [Example: household products that continue to improve]
  • Continuous improvement requires systematic evaluation. [Evaluation has to be built into the rhythm of the organization.]
  • Continuous improvement requires unfiltered evaluation. [Feelings will be hurt. Sacrifice the one for the many.]
  • Continuous improvement requires that nothing and nobody be off limits. [If you are not evaluating the areas where you are experiencing momentum, the clock of your success is ticking down.]
  • Everything you do and everything your church does is being evaluated every week. Are you learning from other people’s evaluation of you? Why not build a feedback system?

Applying “New and Improved” to the World of Ministry

  • New Personnel
  • New Programming
  • New Season [Shut programs down for a season so they can relaunch]
  • New Series
  • New Look
  • New Venues

Improving

  • Look for ways to upgrade your presentations.
  • Visit other organizations.
  • Attend other churches.

Momentum Stoppers

  • Disengaged leader.
  • Overactive management. [ Momentum always creates an element of chaos, managers like to minimize it. Managers manage, leaders create momentum]
  • Complacency. [Nothing works forever.]
  • You rarely regain momentum by simply doing what you did to create it in the first place.
  • Understanding momentum is sometimes more important than knowing your history.
  • Complexity [New organizations are always simple.]
  • A breech of trust.

Q&A

  • Gather feedback from multiple sources.
  • Check out Zoomerang.
  • Evaluation has to be environement-specific.
  • Clarify the win for everything you do.
  • You can’t evaluate effectively if no one knows what a “win” is.
  • The goal is never to be fair, the goal is to do the right thing.
  • We don’t add programming, we add steps.
  • When considering something new, ask “Is it an easy, obvious step toward community?”


Tim Schraeder is passionately committed to helping churches effectively communicate the timeless message of the Gospel in a way that’s relevant to our ever-changing culture. He presently serves as the co-director of the Center for Church Communication and is the creator and general editor of Outspoken: Conversations on Church Communication, a field guide for church communication leaders. Tim lives in Chicago where he can be found in any neighborhood coffee shop that has free wifi. Subscribe via RSS | Subscribe via Email | Twitter | Facebook | Google+ | Sign Up for My Newsletter