Phil Cooke :: Cultivate11

  • From this moment on your ability to see changing coming and navigate this disruptive culture may be the single greatest key to your future.
  • The way we communicate changes the way culture changes.
  • Perception matters.
  • The way you look at things matters.
  • We understand the power of perception.
  • The whole message matters.
  • Context matters.
  • The message before and after yours can dramatically changes its meaning.
  • Meaning matters.
  • Compression matters.
  • Location matters.
  • We live in a disruptive culture.
  • Our culture is cluttered with messages.
  • Getting the message right is half the battle; it’s how you cut through the clutter and get your message heard.
  • We have to understand how the culture changes so we don’t use your audience.
  • If you don’t like change
  • Culture is dramatically changing but we feel overwhelmed or frustrated by how the culture is changing.
  • 65% of North Americans spend more time with their computer than their spouse.
  • Email is addictive the way slot machines are addictive.
  • The average corporate worker spends more than 40% of his or her day sending our receiving email.
  • Technology in the hands of stupid people is a terrifying thought.
  • Can you learn to see change coming and navigate it successfully before you become extinct?
  • We’ve got to adapt to our changing culture.
  • Change is incredibly important.

Learn to accept uncertainty.

  • In a changing culture there are a lot of things you won’t find the answers to.
  • Many people live their lives as a slave to the question, “Why?”
  • We have to be willing to let things go.

Eliminate Destructive Distractions

  • We live in distracted world.
  • The single greatest and most valuable commodity in the 21st century is undivided attention.
  • It’s all about focus.
  • We all have great potential, but it takes more than that to achieve greatness – you need be focused.

Understand the power of change.

  • Change hits us in inconceivable ways.
  • Sometimes its change we pursue and other times its change that is thrust upon us.
  • How we deal with it has a huge impact.
  • Sometimes change starts small.
  • When we start to change, people around us will change.

Jesus was upset with the religious leaders of his time beause they couldn’t see the times.

You may be the driving force for change God has placed in your organization.

Q&A

  • If you are pushing for change in your organization, get on the level of the people you need to influence… don’t try to get them on yours. Talk their language, not yours. – Phil Cooke
  • We have to have personal discipline to slow down and be able to tell the why behind the what. Don’t fall in love with the form; fall in love with the function. – Kem Meyer
  • People skills will be one of the greatest assets you can have. – Phil Cooke
  • We need to NOT assume that other people need to change. We may need to change more than other people. Oftentimes what we want to see changed in others is what we want to change in ourselves. – Brad Abare
  • On not being distracted… Know yourself. Know your strengths and weaknesses.  - Phil Cooke
  • “Collectively, we need to be in the pursuit of creating more technology… but we have an individual responsibility to use the least amount possible.” – Kevin Kelley
  • “Focus is a good thing. Polarization is a bad thing.” – Kem Meyer
  • Your yes means nothing if you your no means nothing. – Phil Cooke
  • What you say no to matters. You’ve got to turn down good things to do great things. – Phil Cooke
  • Big organizations change with small interventions. – Kem Meyer
  • Find what your leadership cares about and discover what you can do that they can’t. – Brad Abare
  • Have an action plan of what the end result is. – Chad Cannon
  • Be the creative spark in your organization. – Phil Cooke


Tim Schraeder is passionately committed to helping churches effectively communicate the timeless message of the Gospel in a way that’s relevant to our ever-changing culture. He presently serves as the co-director of the Center for Church Communication and is the creator and general editor of Outspoken: Conversations on Church Communication, a field guide for church communication leaders. Tim lives in Chicago where he can be found in any neighborhood coffee shop that has free wifi. Subscribe via RSS | Subscribe via Email | Twitter | Facebook | Google+ | Sign Up for My Newsletter