Andy Crouch :: #Echo11

  • Geeks are known for their passion for obscure knowledge.
  • Andy opened up signing us the song “Picture in a Frame” by Tom Waits and Kathleen Brennan
  • What makes works of creativity excellent?
  • What are he ingredients of excellence?
  • One of most extraordinary movies on the idea of creativity is “Ratatouille.”
  • Pixar is the only major studio producing feature films that has a number of Christ followers in positions of executive leadership.
  • This studio consistently produces incredible movies that break all kinds of boundaries.
  • A movie without 20 minutes of dialogue…
  • We need to study what they are doing if we are going to hope to be creative ourselves

The Structure of a Story

  • Every story is driven by a sender that wants to deliver something [the object] to a receiver.
  • The fundamental engine of story is at quest to get the object from the sender to the receiver.
  • The sender sends someone, the subject.
  • The subject is what we traditionally call the protagonist.
  • The sender is more like a quasi, God-like figure. Not always present, but necessary.
  • In Lord of the Rings, the object is the ring, the subject is Frodo, the sender is Gandalf, the receiver is Mt. Doom.
  • In the course of the story, the subject encounters oppositions, so there are two other forces that enter into the story: the helpers and the opponents.
  • Every Pixar movie is asking the question, “What does it mean to be a human?”
  • Our job isn’t to make culture safe for people.
  • Christian music says it’s “Safe for the family.”
  • Great culture is rarely safe for people
  • In every story, Act 1 ends in frustration.
  • In Act 2, the subject becomes the receiver.
  • In Act 3, the situation of the first act comes back, but all of the ingredients are in place for the quest to be fulfilled.
  • Act 3 brings new opposition.
  • Some people only know how to criticize culture.
  • Christians don’t just like culture, we love it so much we hate it.
  • We never show that we love culture.
  • The role of a critic in creativity is to articulate and defend what is new.
  • Gains that are won without opposition are no gains.
  • If you win without an opponent you haven’t actually won.
  • We demand real oppositions from our stories because our life is about real opposition.
  • If you don’t have a credible, real opponent in your story you don’t have a story at all.
  • How often do Christians tell a truncated story that doesn’t do justice to the real opposition in our world and in our own lives?
  • The greatest opposition to creating what we were meant to create comes from inside us.
  • The reason we don’t create what we were meant to create isn’t because of anything outside of us, it’s because of ourselves.
  • Our inner critic can convert from being our opponent to being our helper.
  • To create good work you need an inner critic.
  • The conversion fo the opponent and the happier ending are what make the difference between formulated stories and great stories.
  • Stories always have an enemy and an opponent.
  • There are often enemies that don’t convert.
  • All you can do with an enemy that doesn’t convert is to eliminate them.
  • The opponent begins in opposition but ends as an ally.
  • A happier ending… more happily than you could have ever anticipated.

Story of the Gospel

  • Why is this the structure that we expect?
  • It’s because this is the structure of the cosmos.
  • What is our story?
  • There is a sender, the creator of the world who wishes to deliver something to the receive.
  • God wishes that the world He created will be filled with His image-bearers.
  • That we would be fruitful and multiply.
    God sent His image into the whole world.
  • He send us, humans, His image-bearers.
  • Act 1 ends in frustration because we have an opponent but no helper.
  • The opponent was the voice of opposition.
  • In Act 2, the original subject has to receive something.
  • A new subject enters into the story to deliver something we could not acquire on our own.
  • God sent the Incarnate image of God… Jesus.
  • Jesus delivered to us what we needed to fulfill what we were meant to be.
  • Act 3 ends with a happier ending.
  • If it were a formulaic story, we’d go back to the garden… to the way it should have been.
  • God works differently.
  • In Act 3 of our story, not only are God’s image-bearers restored and filled… there is a new city.
  • This is the story human beings are hungry for because it’s the one true story.
  • Every story has a “Jesus” figure.
  • Otherwise, people won’t be satisfied with them.

Andy ended with Prelude & Figure #1 from Bach

The Ingredients of Excellence

  • A happier ending.
  • Is the culture you are creating giving people a glimpse of something glorious beyond what they would expect?
  • The best culture in the world deosn’t deliver expected resolutions, it takes you beyond the expected and into chaos and noise, that it provides a happier ending.
  • The full catastrophe.
  • The only way to deal with long-term chronic pain is to experience the full catastrophe… to focus on the pain.
  • Most human beings try to avoid the full catastrophe.
  • The human story is dissidence.
  • Great art always acknowledges the full catastrophe.
  • Is what you are creating do justice to the full catastrophe?

Faithfulness to the Form

  • Great works do not break most or all of the rules.
  • Be faithful to the form before you improvise and create.
  • Our creativity should cultivate our world.
  • Until you know the form you cannot create excellence.
  • Innovate in form.
  • Respect form but innovate.
  • God is a creator of order and abundance.
  • In the order of creation, God has given us to the work of filling the world with good things.
  • The greatest works of art eliminate what’s not necessary.
  • Great art calls you to listen.


Tim Schraeder is passionately committed to helping churches effectively communicate the timeless message of the Gospel in a way that’s relevant to our ever-changing culture. He presently serves as the co-director of the Center for Church Communication and is the creator and general editor of Outspoken: Conversations on Church Communication, a field guide for church communication leaders. Tim lives in Chicago where he can be found in any neighborhood coffee shop that has free wifi. Subscribe via RSS | Subscribe via Email | Twitter | Facebook | Google+ | Sign Up for My Newsletter