Social media has forever changed the landscape of how businesses maintain relationships with their customers.
With an active presence on social media, a business has 24/7 connection to their customers and a way to have a relationship that goes beyond one-time transactions. Businesses that succeed at social media not only provide relevant content to their followers, but use it to invest in a relationship with them.
Next week is Social Media Week in Chicago (#SMWChicago) and in many other cities around the globe. I’m excited to learn and connect with other people who are passionate about social media. Social media is constantly changing and evolving and it will definitely be awesome to hear what’s working for others and find new ways to make social magic happen for my clients.
“Don’t forget where you came from, but never lose sight of where you are going.”
Yesterday I launched an Indiegogo campaign to help fund my project Church Communication 101: Ideas to Help Your Church Communicate better. It’s a collection of things I’ve learned leading church communication for over a decade. It’s been quite a journey. When I pause to think of where I’ve come from it’s quite… humbling.
Just the other day I was organizing some old files and found the first church bulletin I ever designed.