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Using Technology without Technology Using You

John Dyer lives in Irving, TX with his beautiful wife and awesome new son. He works at Dallas Seminary as the director of web development (meaning “main code guy”) where he also earned a theology degree. He is actively involved in several open source web projects, builds ministry resources such as www.bestcommentaries.com, and blogs about technology and faith atwww.donteatthefruit.com.

  • Just for fun: John’s full name is John Charles Dickey Dyer
  • One of the worst things you can do is imagine that technology is neutral.
  • There’s to camps… tech lovers and tech haters.
  • Both sides use the word “change”
  • Tech lovers say it will “change” for good.
  • Tech haters say it will “change” for the worse.
  • It’s hard to balance our use of technology.
  • Humans make tools…. our tools make us.
  • What we create has influence back on us.
  • We become the things that we behold.
  • Psalm 1 … if we sit with those who are righteous we become righteous.
  • We tend to believe that about many things, but not about our use of technology.
  • Technology is an extension of humanity.
  • Technology can be an amputation of humanity.

Evolution of New Technology

  • Excitement – “YES! I got a shovel!”
  • Difficulty – After you use it, you get blisters
  • Transformation – You get stronger as a result of using it.

What kind of tool do you want to become?

  • Tech Crunch publishers 1,881,152 words per year… more than the Bible, Homer, Shakespeare, Moby Dick, etc.  combined.
  • We don’t  read blogs like we read books, we scan.
  • Content doesn’t matter… we’ve cultivated the skill of scanning text on the screen… much different than reading it in a book.
  • Content doesn’t matter, technology does.

Technology often has unintended effects. Most of us don’t think a lot about those effects. We just use what we’re told to use… whatever comes along and what’s new. Do we really need it?

Ages of Technology

  • Oral – community memorizes common information.
  • Print – logical individuals. (aka… The Bible is true. The Bible says God exists. Therefore, God exists). Many of our beliefs rest on rationale before faith.
  • Image – emotional story tellers. We are surrounded by images… we tend to think of how to emotionally convey things with story, instead of logic. That’s the technology we use today.
  • Machine – tireless producers. We became what we beheld… machines worked hard, we should work hard.
  • Computer – data gatherers.
  • Interwebs – loosely re-connected community?

There’s a world of disconnection and reconnection that happens with technology. If someone bothers us, we can block or unfriend them. We have switches.

What the Scripture says about Technology

  • The story moves from the garden to the city.
  • Who made the stuff in the city?
  • Our human creativity is written into the story.
  • What we create plays into the story.
  • The First Technology in the Bible: clothing (Genesis, Adam & Eve).
  • Rebels against God – expresses Imago Dei
  • God’s Imago Dei is reflected in our creativty.
  • Redeems the effects of the Fall – Foreshadows His return.
  • Cain and the City – Cain builds a city, a place that’s alternate from the garden. (Gen 4)
  • All the people who made tools and art came from Cain’s city.
  • Jesus and the Cross – Jesus was a carpenter. From his job we get the word “technology.” The very tool He worked with was the tool He died on.
  • God and the new City – God recreates everything and redeems it.
  • God redeems human works.
  • We offer redemption through what we create but it can’t compare to what God will give us.

New Testament

  • Paul constantly expressed his desire to be with people.  (2 Tim 1:4)
  • John didn’t want to use technology, but he did! (2 John 1:12)
  • They used technology when they couldn’t be present with people.

Technology should help us stay connected when we can’t be face-to-face with people. Being face-to-face matters. Community sometimes sucks. Being face to face means you have to have a commitment to people you don’t decide to be with. Online community is a different kind of community.

Using Technology without Technology Using You

  1. Deny the premise. You can’t use technology without it affecting you.
  2. Experiment with Technology. Do something different. (Ill: Don’t take a Bible to church, just sit and listen… experience it differently.)
  3. What do I want to cultivate? What do you want to get? What does it require for me to be “good” at it? Is that something you want?
  4. Work both through and against technology. Jesus came as a Jew… he fully absorbed the culture to be with them. At the same time, He worked against them, He condemned things they do. We have to be incarnate like Jesus was… meaning we work through and against our technological culture.
  5. Use technology as a means, not an end. We use a car as a means to get to an end. Or, we get a crazy awesome car… and use it so owning it is the end, the goal.
  6. Create for a new world. All we create, all we do should be for eternity… for something that’s lasting.
  7. Become a tool. Influence others for the glory of God. Be a tool He can use.

Beyond the Web 2.0 Noise: How to use the Internet to Disciple & Create Real Community

Drew Goodmanson serves as CEO of Monk Development and is co-founder/pastor at Kaleo Church. Monk is an internet strategy and development company. Drew often speaks at conferences about how churches can use the internet, his blog is recognized as one of the Top Church Blogs, he wrote a chapter in Voices of the Virtual World: Participative Technology and the Ecclesial Revolution and his company’s services are used by thousands of churches and ministries. Kaleo Church is a missional community, multi-site church planting movement in San Diego, CA. Drew spends much of his time thinking about church planting, web missiology and blogs about it at goodmanson.com.


Monk Development and a number of other faith-based media outlets are sponsoring a study of the Church online… looking at how churches are using and interacting with social media and the web. [Check out Drew's blog for more.]

Some results they found…

  • 51% of participating churches are on Facebook
    - Churches are using Facebook as an extension of their church.
    - More informational, used more as communications vehicle, less of a community building presence.
  • Limited use of MySpace, Second Life, GoogleGroups, etc.
  • 21% on Twitter
  • A small number are using a members portal or private community site (Unifyer, TheCommon.org, 360Hubs, etc).
  • 82% of surveyed churches didn’t even know about the different products out there.
  • Encourage your church to register your church name on different social media outlets so you have rights to your name.
  • Church networking and community sites have made little inroads into the church.
  • A problem with all of the different avenues out there is that there’s not a collected, central spot to communicate from… especially if your church is not leading the way and providing a consistent platform for people to use.

Social Media Desires
What feature/funcationality are people in our churches looking for from our church websites?

  • Event Sign-up/RSVP’s.
  • Post Prayer Requests.
  • Connect People to Service Opportunities.
  • Connect with Small Groups.
  • Integration with church website.
  • Resource sharing.
  • Ability to access TV/phone directory.

Congregations didn’t care about:

  • blogging
  • ability to post classifieds
  • ability to post photos in photo galleries
  • ability to post jobs

Most mainstream social networking sites do no offer churches the seamless solutions they seek.

Questions to Ask on Building Community

  1. Is virtual community real community?
  2. What is Biblical community? How are we living out Biblical community in a real way?
  3. How can technology assist in this process? It can assist, but it cannot replace. It must drive people into real relationships.

Discipleship

  1. How many of you feel like you have been discipled online? Online discipleship is a dangerous thing when it’s done outside of real life relationships. It’s more than courses, training and learning… it’s about relationships.
  2. How can technology assist this process? There are tools and resources we can use to communicate and enhance discipleship.

Most church online media is used for communication, contact, event and small group management, etc. Primarily focused on “us” and not focused on the individual and not contributing to building community, connecting people, etc.

Top challenges of using social media in churches.

  • Amount of effort required
  • Identifying appropriate goals/ROI
  • Fostering real community
  • Cultural resistance from congregation or church leadership.

For more information about the State of the Church Online Study, click here.

Also, check out the Cobblestone Community Network, a new tool designed to help the Church be the Church, online… designed by Drew + his team at Ekklesia360.

Go Into the (Online) World…

The Great Commission.

At the end of the day, no matter what capacity you serve in the Church or in ministry, that is why we do what we do.

The “world” as we know it has changed.

We no longer need to go to the world to reach the world.

Well, of course we still need people “going” – that’s a no-brainer. BUT, our world is getting smaller and our ability to go to the world is as easy as a click of a mouse.

All that being said I heard two things today that helped give me some perspective:

  1. Facebook is bigger than all but four the countries in the world. It just passed 200 million users… (via @michaelhyatt
  2. 32% of the influential churches in America are on Facebook (via @toddrhoades) …

So… here’s my take on all this.

32% isn’t a big number.

In fact, I think it’s way too small.

I recently talked with a friend whose church blocks employees from going to Facebook. I nearly wept. Seriously?

We have an unprecedented opportunity to expand our reach through the different networks that social media opens up to us.

And, social media is exploding.

I’ve talked a bit about how Park uses Twitter, but since today’s theme is Facebook, I wanted to take a second to talk about how we’re leveraging Facebook. We’re not experts and have a long way to go, but we’re getting there.

We’ve been using Facebook at Park for awhile – first through groups and more recently with Pages.

There are quite a few Park Facebook Groups, and through them, although there is some overlap, we’re connected to close to 2,000 people.

And more recently, we started our Facebook Page back in November and are just crossed over 850 “fans.”

To be honest, I was a bit hesitant about using Facebook, I wasn’t sure if people would utilize it as a means to connect with us, but the more we’re putting out there, the more people are engaging.

And the thing about Facebook that is so exciting to me is that as our people participate and RSVP to Events we post, or comment on photos or videos we post, their friends (who we may have never had the chance to connect with before) are now seeing that “Joe” is attending our Easter services, or that “Jane” commented on a video we posted. And there is a seed planted.

Bottom line: we’ve got to be out there.

We’ve got to be where people are at. We’ve got make our content more accessible to them in a platform they already use and not try and create our own.

Be it Facebook, Twitter, YouTube or whatever…we need to GO to where they are online!

While some churches have varying demographics, at the end of the day, as the world interacts and communicates more and more online, the church needs to be present online, or we’ll risk becoming irrelevant.

And churches that are making the moves and strides to be more present online are the ones that are going to become most effective at reaching people in the future.

If your church blocks Facebook or other social media, have the tough convo, say what needs to be said… there’s a whole world out there (online) that needs you there!

If your church continues to avoid being online it will run the risk of going offline.

Go into the online world… and proclaim the message of the Gospel!

Email Overload

I have unsubscribed myself from a lot of email lists lately. With things like blogs and Twitter keeping me up-to-date, who needs an archaic email?

Which made me look at Park and how much email we generate.

When I first came on staff, Park was sending a ridiculous amount of email. Like, you would not believe. Some ministry leaders had direct access to a list serve and would send emails whenever they pleased. I think in one week I accumulated over 30 emails from different ministries in the church.

CONSOLIDATE

We consolidated. We took away access to the list serve, created email lists for the different affinity groups in our church and moved to letting each of them do a weekly email in addition to a churchwide weekly enews. We let people opt in for what emails they want to receive and will RARELY scour our database to harvest addresses.

YES, WE EMAIL DAILY

Did I add we also send a daily email? We have over 2,000 people that get a daily devotional email we call 8 Minutes with God. It follows a through-the-Bible reading program and is written by a group of pastors, elders and ministry leaders.

STATS AS THEY STAND

I checked today… in the past 3 months we’ve sent over 152,114 emails via Constant Contact

  • 2,981 (2%) of them Bounced, meaning they were bad addresses, etc
  • 45,073 (30%) of them were Opened
  • 11,247 (25%) links from emails were clicked
  • and 31 (.1%) of them were forwarded to friends.

The national average for Religious organizations is a 15.8% open rate and a 3% click through rate, so we’re not doing too bad, above average if you will.

IN SUMMARY

Although we have a strong open rate, I’m still convinced we probably could scale back a little and send what people really need vs what we think we need to get to them. I think too often we force feed people information that’s important to us, but not to the people we’re sending it to.

It’s a process.

FORGOT TO MENTION

We were recently told we were awarded the prestigious honor of being a 2008 Constant Contact All Star… apparently the fact that we’ve sent over a million emails in the past four years got us some recognition.

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