All posts in Echo 09

May the Force Be With You

Ben Arment is the director of STORY in Chicago and founder of The Whiteboard Sessions, a one-day exchange of ministry ideas. He blogs daily at BenArment.com and has written his first book for Broadman & Holman called Church in the Making, which is due out in April. Ben and his wife Ainsley live in Virginia Beach and have two boys, Wyatt and Dylan, and another little one due this month.

  • Ben’s parents didn’t let him see the Star Wars movies.
  • He didn’t know the plotlines, stories, characters, etc.
  • He realized he missed a significant part of American culture.
  • He asked his mom why she didn’t let him see the movies… her answer was “the force.”
  • There is a force at work in ministry that we tend to sweep under the carpet.
  • It doesn’t seem spiritual to credit our success to something other than God.
  • We are all champions and advocates of causes.
  • Oftentimes when we experience success we say, “well, God is just blessing us…” and when we respond like that, we silently condemn people who have ministries that are struggling.
  • We overlook “the force” that’s at work that makes or breaks our ministry causes.
  • Those forces are socioliogical in nature… critical mass, momentum… that proceeds our cause.
  • Donald McGavern was a missionary to India and noticed the social caste systems that deeply divided people.
  • Donald started individual churches for specific caste groups.
  • The specific churches began to grow because people felt comfortable in a church that was meant for their social class.
  • Was that spiritual victory or intellectual/socioligocal enlightenment?
  • Our causes are really only effective when they are laid upon social movements/forces that can carry them.
  • Just because there hasn’t been an epiphany moment in my ministry doesn’t mean that God isn’t in them.
  • Those who struggle with their causes typically launched them in a vacuum; those who experience success tend to launch them into a social movement.
  • There’s socialogical groundwork behind every successful ministry and organization.
  • Great causes are launched in social momentum.
  • Matthew 13:3-9, the Parable of the Sower
  • If the seed fails, it’s not the fault of the seed, it’s the fault of the soil.
  • The Gospel seed is powerful and potenet, and if it doesn’t take root, spring to life and bear fruit, it’s the fault of the soil.
  • We all have a cause and its success relies on the context/soil in which you release it.
  • If we chose to cast our seed where there is no social movement, our seed is as good as bird seed.
  • The troubling thing about social forces is that people like to make decisions in herds, in packs.
  • People would rather be safe in their decisions than right.
  • People don’t care about your cause, they only care about causes other people care about.
  • We often look at what people respond to (i.e. how many views on YouTube, etc.)
  • People would rather go through life making easy decisions, decisions made by the social acceptance of others.
  • We deal with social conventions every single day.
  • Social conventions influence the thoughts and decisions we make every single day.
  • If you have enough critical mass you can break through social conventions.
  • Jim Collins talks about momentum, a giant concrete flywheel… eventually it will start to move and spin, and as it does it becomes easier and easier to push.
  • If you don’t have momentum, you’ll push for a long time before you see fruit.
  • We oftentimes give up.
  • The thing people don’t tell you about is that oftentimes, momentum works against you.
  • John Maxwell wanted to breakthrough and reach influential business leaders, so he wrote a book and purchased thousands of his own books to get it on the NY Times Bestsellers list. Thus, gaining attention from business leaders… boom, there you go.
  • We have to create momentum out of momentum that already exists.
  • Great moves of God in the past have been moved forward by sociological forces.
  • George Whitfield was not just a spiritual phenomenon, he was a sociological phenomenon.
  • It’s not just great moves of God where we’ve seen causes laid upon social movements. It’s in the Gospel, at Pentecost.
  • God moved in Acts 2 in the midst of a major social movement.
  • As it had its impact, people traveled back to where they came from and the message of the Gospel advanced.
  • Social entrepreneurs have a divine naivety… be it good or bad, so we’ll be courageous enough to try to do what He’s put on our heart.
  • If we haven’t laid a sociological foundation that can carry our cause, we’re throwing our seeds at the wind.
  • The Gospel is connected to the word “go.”
  • Acts 8:4 – they preached the Gospel wherever they went.
  • The Gospel needs social movement and if we don’t go, God will oftentimes at our own peril, cause or create things to compel us to go.

How do you create a groundswell?

  1. Understand your target community. Don’t be an outsider. Be indigenous to the people you are trying to reach. Know what they like, what they care about.  Before you can become a disciple-maker, you have to be a multitude maker.
  2. Understand what your platform is. Learn how to use your platform to give people value, pour into them, and keep them coming back. Your platform can be anything… a blog, Twitter, speaking, etc.
  3. Do it consistently and keep on doing it, persevere. Time will accrue a following.
  4. Leverage your influence. As you gain it, take calculated and strategic moves to increase it.

Whippersnappers & Nonfiction Faith

Mark Steele is the President and Executive Creative of Steelehouse Productions where he creates art for business and ministry through the mediums of film, stage and animation. He has received national acclaim as an actor, comedian, film and stage director, producer, and writer. Mark has produced, written, and directed award-winning commercials and film shorts for over 17 years. He has directed over 40 short films including several award winning short films for the North American Mission Board, Women of Faith, Sonic Drive-In’s, QuikTrip Corporation, Josh McDowell Ministries, and Honda. He has also written, produced, and directed national youth gatherings with over a million teenagers experiencing his work in video and live-dramatic presentations. Mark’s third book, “Christianish” is set to come out in the summer of 2009. He lives in Oklahoma with his wife, Kaysie, and their greatest productions: Morgan, Jackson and Charlie.

  • We have to get to the heart of why we do what we do.
  • Regardless of where you fit, we’re here for a common reason: we are all storytellers.
  • We take different approaches to how we do it and tell different aspects.
  • Storytelling is always ministry.
  • Storytelling at its core is community.
  • The purpose of storytelling is getting vulnerable and into the details so people on both ends are transformed.
  • Real storytelling is community, therefore, storytelling is ministry.

If we’re all here because we’re called to tell God’s Story, than why doesn’t it always work?

  • The stories we tell will change people for the better or for the worse.
  • Storytelling is ministry; and ministry is surgery.
  • Ministry is the act of looking at someone who doesn’t know Jesus and carefully, strategically and intentionally love the “cancer” out of them.
  • We wield sharp blades whether we know it or not.
  • The purpose is to see the cancer in others and to help it out.
  • The problem isn’t that we don’t care, it’s that we don’t realize or accept the fact that we are wielding blades.
  • We treat storytelling like it’s a erasable pen, when really it’s a sharp knife.
  • Maybe it would work more often if we realized that.
  • Part of the problem is that we don’t get what a story is for.
  • All Jesus did was tell stories.
  • “All Jesus did that day was tell stories—a long storytelling afternoon. His storytelling fulfilled the prophecy: I will open my mouth and tell stories; I will bring out into the open things hidden since the world’s first day.” (Matthew 13:34-35, The Message)
  • To be a profound minister, you have to realize life is not fiction, but it’s non-fiction.
  • How do you replace fiction for faith and maturity that have to be real?
  • Where do the young side and mature side collide?
  • We’ll still tell stories people want to hear, that are supposed to be true, we don’t do it on purpose, but it will happen because we haven’t balanced our fictional flights of fancy with God’s non-fictional truth.
  • God ‘s eyes are looking for a heart that are completely His.
  • We’ve spent so much time trying to figure out what it’s like to come as Him as children that we come to Him as a whippersnapper… the way an old person perceives children.
  • A child sees no line between the story they fictionalize and their non-fiction life,
  • It’s all the same. It merges.
  • We’ve lost the art of making our story life our real life.
  • Our real life deeply influences our story.
  • Stories invite criticism, assessment and eyeball.s
  • It’s easy to say what we think we need to say and how we need to say it without it being linked to who we really are and what we’ve really experienced.
  • It’s easy to let it be about the calling, skills, and the gifts… but often those don’t work.
  • What’s missing?
  • We’ve pulled our real life, our non-fiction story, away from our calling, our gifts and the stories we’ve been meant to tell.
  • We’ve held back the most real and vulnerable parts of who we are… our real-life story, and replaced it with a story we think people want to hear.
  • We’re more concerned with the skill set and the approach than the reason for it in the first place.
  • The passion for telling God’s Story has been tainted and tampered.
  • We’ve got to re-learn what it means to tell God’s story.
  • It requires vulnerability.
  • It requires risking being an active participant of people’s healing.
  • It requires being a part of helping them tell their stories.
  • It’s not enough that we know… we have to dig into the vulnerable places that causes the non-fictional places of who we are to mesh with the storytelling so every story we tell is able to to attack the cancer in someone else’s life because we’ve addressed the cancer that once ate away at our lives.
  • Our stories need to get personal.
  • “Since this is the kind of life we have chosen, the life of the Spirit, let us make sure that we do not just hold it as an idea in our heads or a sentiment in our hearts, but work out its implications in every detail of our lives. That means we will not compare ourselves with each other as if one of us were better and another worse. We have far more interesting things to do with our lives. Each of us is an original.” (Gal 5:25-26)
  • They need to be more than our opinion.
  • Our story, our cancer and how God has redeemed us from it, has to be woven into our art.
  • Genesis 19, Lot was used to where he was at and did not want to leave.
  • They fled to Zoar.
  • God told them to flee BEFORE… he told them to run away and not look back when it was completely feasible to do so.
  • They waited until the last moment and the worst scenario to leave… as a result, Lot’s wife was killed.
  • They went the small town… so small, its name means small.
  • In this town, horrible things happened to Lot and his family. So bad, that they fled to the mountains.
  • God made a place for Lot, but the mountains are rough… it was a long run, harsh terrain and a difficult place to live.
  • It wasn’t the easiest, but it’s what God had planned for them.
  • God has given us a mountain… a difficult place in our calling and our skill… that he needs us to go all the way to.
  • Your heart and your ministry may be all the way to the mountain, but Zoar is where you left your calling.
  • We’ve not brought what He called us to do all the way with us.
  • Taking the job, doing it for the right reasons is not all that’s required… the hardest part of us isn’t there yet… our cancer, our history, our story, our life, the way we were transformed and changed… what God has done. The journey, the pain, we have to bring IT into our story.
  • You have to bring who you are at the deepest core into your story.
  • There are a many people telling a lot of stories, but they aren’t changing people.
  • People with cancer can’t reject their cancer until they can see that their cancer has been rejected before.
  • People can’t believe in God’s transformation until they’ve seen it happen in your own life.
  • “If you don’t go all the way with me, through thick and thin, you don’t deserve me. If your first concern is to look after yourself, you’ll never find yourself. But if you forget about yourself and look to me, you’ll find both yourself and me.” (Matthew 10:38-39)
  • Stories begin where they transformed the teller.
  • If you want to transform people with your stories, you need to tell the story of what transformed you.
  • Use art to tell about your transformation so someone else can be transformed.
  • It takes the competitive nature of what we do off the table… we are all unique, we all have our own story.
  • There are people who are not going to transform until they hear your story.
  • Tell YOUR story.
  • “That means we will not compare ourselves with each other as if one of us were better and another worse. We have far more interesting things to do with our lives. Each of us is an original.” (Gal 5:26, The Message)
  • We’ve got a calling and we’ve got skills… which God needs to transform the world… but it all means NOTHING if you don’t see that Christ made us uniquely and wants us to tell that non-fiction story in the flights of fancy in our art.

    Diving into Text Messaging

    Dawn Nicole Baldwin is a strategist with a passion to help churches reach people more effectively. She lives this out as founder and lead strategist of AspireOne and as a senior partner with Jarbyco, a mobile communications firm specializing in live events that works with organizations such as Park Community Church, Lifechurch.tv and Youth Specialties.

    A former staff member of Big Idea Productions [creators of VeggieTales] and Willow Creek, Dawn Nicole frequently contributes to today’s leading-edge thinking of integrating Christianity and culture but is best known as a change agent who is intent on stretching imaginations, connecting people and making a difference.

    How Texting Works

    • Think of your phone as a tool for connecting with your audience in an intentional and controlled way.
    • Texting is permission based.
    • We have to think differently about texting than we do any other communication channel (i.e. direct marketing, email, etc).
    • We need to be intentional and keep the special privilege and relationship we have with people.
    • Some people say texting began in 1989 with a Motorola beeper.
    • Japan first adopted text messaging; America is a bit behind.
    • Texting the Great Debate. Texters in all countries use “lol”, “u”, “brb” and “gr8.”
    • ~(_8^(\)   – Homer Simpson
    • When American Idol used texting for voting, we got it.
    • In the 3rd quarter of 2006, over 12 billion texts were passed through AT&T’s network.
    • 87% of the US population has mobile phones.
    • Over 110 billion text messages are sent every month (up 1,000% from a few years ago).
    • Adults send/receive 357 text messages per month on average; compared to 204 phone calls.
    • Teens/young adults send 1,742 text messages per month.
    • Texting is a communication channel of the future.
    • 87% of 13-27 yos send text messages… 73% of 15-37 year olds… 44% of 28-39 year olds; 18% of 40-49 year olds.

    Textology Terms

    • SMS – Short Message Service
    • Shortcode – Your “address” … hard to create/approve with all carriers.
    • Keywords – tell the system what to do. There’s more flexibility with keywords.

    Applications of Texting in Church

    • Text-to-Screen – user initiates contact. (asking questions to the pastor, etc); allows church.
    1. Granger Community Church did a whole weekend called “Ask Anything” where people could text in their questions to the pastor.
    2. Park Community Church does Q&A in every service. (that’s me!)
    • Surveys & Polls – allows people to share their opinion and gets people engaged so they can participate, not just listen.
    • Text Alerts – church initiates conversation with their church. Churches set up texting groups to alert them about upcoming events and news.
    • Promos - an opportunity for an audience to engage and win something… think radio content.
    • Bouncebacks – get people specific information about events/opportunities. (Example, you have a BBQ… you can have people text the word BBQ to your shortcode and a message bounces back to them with info about the BBQ).
    • Two-Way Messagingthink ChaCha. Example: During church service times, you could allow people to text questions and have someone respond to them personally. (Mental note: We need to do this at Park!) It’s a great way to give them next steps… can change the way you communicate.

    Bottom line… you need to check out Jarbyco!

    The Truth About Church Websites and Effective Online Outreach

    • Drew has a passion to help churches use technology to do outreach, build community and advance the Gospel.
    • 2,600 churches use Monk Development technology.

    I’ll post Drew’s notes on this when I get them, they will be more accurate than mine! ;-)

    Are church websites effective tools for outreach and evangelism?

    • John 17:18… as you have sent them into the world so I have sent them into the world.
    • Facebook is now the “5th largest nation in the world.”
    • The world is online so we need to be.
    • 64% of wired Americans have used the internet for spiritual or religious purposes. – Pew Research Study
    • 0.17% (1 person) said they were not a Christian and influenced to go to the church as a result of visiting the church website.
    • 60 million Americans say they use the Internet to make big decisions.
    • 6% of churches have Gospel presentation on their websites.
    • At present, church websites are ineffective tools of evangelism.
    • One possible reason… if you’re not a Christian, you’re not going to go to a church website to learn about God.

    How are people finding the church website?

    • On average, 25% are on a search looking for it.
    • 43% are direct.
    • 30% are clicking on a referral.
    • What does search hits mean? Non-Christians are finding your site.
    • Direct traffic typically means its people in your church, who know.
    • The search represents the content of your site and how well it’s laid out.
    • The higher the direct traffic, the higher the community involvement
    • Referral means your online presence elsewhere.

    During usability studies, 88% of web users went to a search engine first to accomplish a task.

    Traditional church marketing has its message and you hope it connects with the person’s situation… online searches allow us the opportunity to be a “just in time” church based on what people are searching for.

    • Life change – reach people when they need the church the most. (depression, marriage, health, death, illness, transition).
    • Think about your town and how you can optimize the life changes people face in your community.
    • People stay on a page for about 45 seconds… what are you going to do with that time?
    • What are you going to do with the traffic that comes to your web? (Wherever it comes from!)
    • Church websites are an effective tool for reaching Christians.
    • 16% of people say that the church website is the first time they heard about the church
    • #1 area people went on websites for information for new people… how are you thinking for that population?
    • Many churches are creating websites for internal purposes, but what are you doing to connect people on the outside.

    There’s three populations of people who visit your church website: visitors, beginners (3-6 months), and regulars (6+ months).

    • 30% of people who were new to the church said the website is where they learn about the church.
    • 77% said the church website was very important in making the decision of whether they were going to visit your church or not.
    • A church’s website is people’s first filter to find a church.
    • Spend your homepage connecting with first-time visitors and new people to your church.

    Triperspectival Design

    • Normative
    • Existential
    • Situational
    • What do you want to communicate about your vision?
    • What behaviors do you want the visitors to imitate?
    • 82% of beginners say the website was important in their participation in the church community.
    • 45% said it was important for their spiritual growth.
    • 73% said the website was helpful in their evangelism efforts.
    • 76% of regulars said the web was still important in their involvement in their church community.
    • 47% said it was an active part of their spiritual growth and discipleship.
    • 52% of regulars said it was important in sharing their faith.
    • 82% of regulars visit the church website at least once a week.

    Web Development – Developing a Church Web Strategy

    • Internet Presence Management – how and what is your presence online? We have to develop a strategy and lead our people that way, or people will be all over the place. Where are your people online? What are they using? Is all your info on Facebook? Google Groups, etc? Think about the principal issues and how you’re going to accomplish them.
    • Website Development - what behaviors do you want from people?
    • Community Development - how are you going to engage your community? How do you create space for community online and use Facebook missionally?
    • Church Management - online donations, event registration, etc.