All posts in ECHO 2010

Life After a Great Idea: Moving Ideas to Implementation :: Charles Lee

Charles is the CEO of Ideation, a consultancy that specializes in branding, marketing, design, web, social media, and event development. He is also a founding member of JustOne, a NPO committed to addressing issues of poverty, orphans, and slavery. In addition, Charles leads New Hope, a faith community in the Los Angeles area, and is the creator of grassroots efforts including the Idea Camp, Ideation Conference, and the Freeze Project. Charles regularly speaks around the country on topics such as creativity, innovation, leadership, social media, community development and compassionate justice.

I missed the first few minutes, sorry!

But, Charles played this video from Seth Godin on why tribes are important.

  • Stories are intimately connected to ideas.
  • How many notifications do you get for a new cause?
  • The ideas you pay attention to are the ones that have a story connected to them.
  • Ideas survive if they are memorable.
  • Most people don’t trust advertising.
  • When they people hear something from people they know, they inherently trust it.
  • What makes our idea an addition to a conversation not a multiplication of the same concept?
  • The early Church didn’t think about making “Christian” roads.

Practical Insights for Idea-Making

Wisdom from the Streets

  • Don’t bank on your experience, talk to people who are actually there.
  • The best ideas come from the streets
  • Charles helps with a program called Laundry Love.
    • They talked with a homeless person who said they’d like clean clothes.
    • They began to work with laundromats and pay for their laundry to be done.
  • There are indigenous resources that can meet the needs in your community. You don’t need to recreate what’s already there.
  • You have to listen first.
  • The best and most innovative ideas start on the street.
  • You have to meet people who will be impacted by what you are creating.
  • Let them speak into what your innovating and collaborating.

Paper, Please!

  • Write it down or type it in… RECORD IT!
  • Until you write your ideas down it won’t solidify.
  • Write it and let it develop… let it breathe.
  • Start from the center of where you hope to implement concepts.
  • Start where you want to end up.

Simplicity

  • It takes work to be simple.
  • Simplicity doesn’t always come by default.
  • Charles shared the story of Gift Card Giver and how simple it was to get people engaged with organizations that were in need of resources.
  • It’s not simple to implement ideas, but your idea should be simple.
  • Scott shared how charity:water began… and the simple idea behind it: raise money and build wells.

  • charity:water knows they aren’t the most holistic resource for providing clean water but they help to create awareness and position their idea in a creative way.
  • They employ 17 designers.
  • charity:water made charity cool again.
  • They understood their boundaries but blasted it.

Have a Business Plan

  • Every initiative/idea needs a business plan.
  • You need some kind of process to develop a plan.
  • The age of social networking the number of followers you have can be very misleading.
  • Numbers and followers don’t translate to financial support.
  • Don’t base your entire strategy on the “Like” button.
  • It’s easy to look passionate from a distance.

Creativity

  • When you have an idea you may work on it for a season.
  • Then you may have another idea.
  • Oftentimes we think those ideas are unrelated concepts.
  • Don’t throw away an idea.
  • Nurture your ideas.
  • One idea can connect to another.
  • At some point our ideas could merge, creating divine momentum
  • The connection of our ideas could lead to THE IDEA.
  • It takes nurturing of unrelated concepts to get us to an IDEA.
  • Charles shared the story of how Idea Camp came together.
  • Check out the book We are Smarter Than Me
  • We benefit from the wisdom of the crowd.

Share Your Idea

  • Being open with your ideas helps to make them better.
  • Share your ideas with others!

Expect the “No’s” and Dream Anyway

  • Any idea will have opposition.
  • If you feel passionate about an idea, stick with it for an extended season.
  • There will be a disturbance in the force when you have an idea.
  • Idea makers have concepts, become passionate about it and spend more time on it.
  • Ideas take away from the hours we’d normally have with others [staff, leadership, family, etc].
  • Subconsciously, the people feel the disturbance in how we are allocating time and engagement.
  • Check out The War of Art by Stephen Pressfield
  • The resistance will display itself in relationship.
  • You have to discern if people don’t like your actual idea or you implementing it.
  • Every great idea requires sacrifice.
  • Every idea takes time away from something.

Work Hard

  • You have time for what you believe in.
  • Check out Crush It! by Gary Vaynerchuk
  • He took time and personally answered emails.
  • Don’t quit your day job.
  • Even if you believe in your idea, work throughout the day, spend time with your family/wife, and work from 11 PM-2 AM.
  • Ideas can move forward if you intentionally put in 50 hours a month.
  • There are probably good excuses but don’t use any of them.

Ideas for good are some of the best ideas in the world.

  • If our ideas help create a better world, God honors them.
  • You’re not creating the product, you are creating a product that can get to what you want to do.
  • Shoot beyond the product you’re actually developing.
  • How is what you are doing helping to move God’s Kingdom forward.

ECHO 10 Church Panel

Kem Meyer is a recovering corporate spin doctor and outspoken advocate for applying simple insights to the not-so-simple art of communication. She speaks, writes and leads teams to deliver a clutter free and unified experience across departments and campuses. Her book, Less Clutter. Less Noise. helps churches, businesses and not-for-profits find ways to get the word out and, simply, do better.

Carlos Whittaker is a pastor, blogger, creative coach, consultant, and recording artist. His blog (www.ragamuffinsoul.com) engages thousands of readers a day with thought-provoking and honest posts about faith, family, and creativity. His first full-length album, Ragamuffin Soul, was released by Integrity Music in April 2010. Previously, Carlos served as the Director of Service Programming at Buckhead Church, which is one of the three campuses of North Point Community Church.

Charles is the CEO of Ideation, a consultancy that specializes in branding, marketing, design, web, social media, and event development. He is also a founding member of JustOne, a NPO committed to addressing issues of poverty, orphans, and slavery. In addition, Charles leads New Hope, a faith community in the Los Angeles area, and is the creator of grassroots efforts including the Idea CampIdeation Conference, and the Freeze Project. Charles regularly speaks around the country on topics such as creativity, innovation, leadership, social media, community development and compassionate justice.

What is the American Church good at?

Charles: The American church is good at being generous when they want to be. You can’t disocunt the fact that the church has done much to bring care and relief to the world. Christians are some of the best leaders in the church space and in not-for-profit sectors.

Carlos: Marketing. We say marketing we get nervous, but we’ve done a good job at figuring out how to attract people. In the blog and book world, the default definition we go to is a megachurch. The average church is less than 200 people. We need to be careful labeling what’s happening in the marketing-driven bigger churches with the rest of the churches that are out there.

What are we doing poorly?

Kem: We’re arrogant. We think that we are really full of ourselves, set in our ways even though we hide behind the words creativity and innovation. It’s hard for us to go outside of our comfort zone. Success can be our biggest detriment. We need to learn to tap into the creativity of a child.

Charles: We need to listen better. Whether in our communities, context or online, we need to listen and let our listening form the direction we are heading. We need to focus on who we are reaching.

Carlos: In churches across the spectrum, there’s a “we’ve got it all figured out” mentality. The American church really loves to teach our ways and tell the world how to do it. We need to realize our country is very young. We have to be careful that we’re not building a monument of what the church should look like, because it won’t always be like that.

When we talk about arrogance and not listening, as leaders and people who want to shape culture and church culture, what should we do?

Kem: It starts right here. We need to open our minds even when people offend us. We don’t have to agree with everything. If you can’t listen in a room of trusted individuals maybe you need to take it to a smaller level. We have to start with little things first before we can think about changing big things like the church. God opens an avalanche through little steps.

Charles: We need to believe that we aren’t mini super heroes who are supposed to save people. We have to believe God has been working in every single human being on the planet. We have to take a place of humility. We don’t have to change the world… you can’t. Be faithful to the areas where you can make some kind of impact. Paul writes about the household. If your household is strong you can begin to shift your focus elsewhere. Part of listening well is recognizing that we don’t have all of the solutions. We need to look at what God is already doing and support that work.

Carlos: We need to work on collaborating with other churches. We’ve had a competition for way too long. We need to collaborate with one another and with others who are different than the rest of us. What would it look like if we tried to find the same string sof Jesus in churches that  are radically different. What would it look like if we were a unified Church?

Are their places where God is working in our culture that we haven’t recognized or engaged with yet?

Charles: I’d love to see the church engage more with the for-profit sector. There’s a growth of young people starting non-profit… it’s cool but most won’t survive because they don’t have a business plan. We need to engage and incorporate our faith into the business world.  How do we leverage the wisdom of the business class so we can do greater things for the Kingdom. When we go into the city, if we want to fulfill God’s mission, is the best strategy church planting? Maybe it’s going in as a business or a not-for-profit.

Carlos: When pastors plant a church they often become bi-vocational out of need, but many are doing so out of choice. There’s different churches starting with the intention of being in the community Monday-Friday. It’s not about being full-time making Sundays happen, but full-time in the community part-time making church happen. People are seeing their vocation as ministry.

What are some of the shifts we are starting to see?

Carlos: The way church goes typically lasts for about a generation. It’s easy to redeem the values of what happened in church 150 years ago. We can look back a few generations and be behind it [liturgy, etc] but hard to look back one generation and see something worth redeeming. What’s the good that can come out of what’s gone before us?

Kem: Culture is changing so fast it’s like our generations have compressed. When she first came into full-time ministry she looked at the barriers we were creating. We were killing the story by being so unprofessional a few years ago. We professionalized and standardized, but now we are in a new season. We’ve over-professionalized. Now it’s about being less polished, less professional but with a guiding framework.

Charles: We are all agreeing that angst and criticism of the past never produces anything. There are some things from the past that we’ve got to re-embrace. We are in danger of losing our roots. Jesus is still the head of the church even in the midst of our dysfunctional relationships.

Carlos: We are leaving the attractional church wanting to go back to a more mysterious faith. We preach and we sing like we know what we are talking about. We’ve erased the mystery of who God is. There’s a generation that wants that mystery back. Chasing Francis helped to shape his thinking about the attractional model.

How does our spirituality bleed into what we do?

Charles: It’s easy to hide behind technology, tweets, right statements and quotes… and we could lead a completely different life. Technology can keep us close but they can also hide our humanity.  If we don’t have a rooted spirituality, everything we do will eventually not add up to much and cost us a tremendous amount. It’s amazing how connected we can be with other people but disconnected from those who are around us.

Kem: We have to champion the personal auditing process. Are we drawing ourselves closer to God? We need to look for an area that’s outside of our comfort zone because that forces us to lean into God. There are times we need to unplug. There are times we need to grab a pen or touch leaves. The other extreme is just as dangerous. Cutting off technology is cutting off a lifeline to a conversation that’s happening out in culture. Our personal spiritual audit process helps us see what we need to dial back or turn up. We are so quick to focus on the medium. It’s not always about that.

Carlos: Our relationship with God the creator is parallel the creativity in our own lives. There is nothing we are going to do that will come close to what people will experience when they see God the Creator.  We can’t spend all of our time with God on devices. We’ve got to disconnect and reconnect with God and creation.

As the arts are gaining more traction in the Church the sermon is still very much the center. How do you navigate that tension?

Kem: Throw out the labels. Arts, creative team, leadership team, etc. When we focus on being understood we don’t understand the people around us. The tension is part of the human condition. Part of the problem rests in the label of being a creative. We are all creatives in the ways and places where God has gifted us.

Carlos: We are unique in our one spot… the church paints us into that category. We’re lighting guys, bulletin layout person, music person. The church pegs us in our categories. By painting ourselves as being the creatives we’re creating division. We’re all creators.

Kem: You need to read 200 Pomegranates and an Audience of One by Shawn Wood. It shows how everyone is an artist.

Charles: There’s a great documentary called The Philosopher Kings that talks about janitors, it’s worth watching and learning from.

ECHO 10 :: Jonathan Acuff

Jonathan Acuff is the founder of the stuffchristianslike.net blog and the author of the book, Stuff Christians Like. In the last 12 years he’s written branding for clients such as North Point Community Church, the Home Depot, Chick-fil-A, Bose, Staples and many others. He lives outside of Atlanta with his wife and two daughters.

  • He tries to clear away the clutter of Christianity so we can see the beauty of Christ.
  • Started StuffChristiansl
  • We don’t use our best creativity to tell the best story about the ultimate creator, God.
  • We often hijack popular ideas in culture and add some “God flavor” to them and make them our own.
  • We are in a weird place right now.
  • We are still in the toddler stage of social media.
  • We’re still making mistakes.
  • There’s so much advice out there… there’s no such thing as a “Twitter expert.”
  • Social media has a rhythm.

Surprise

  • We live in the most overloeaded, content heavy culture that’s ever been alive.
  • People see over 35,000 marketing messages a day.
  • How do we break through that clutter?
  • This generation gets marketing and messages and they are tired.
  • We can break through that with surprise.
  • In Accidental Magic by Roy Williams talks about the broca.
  • The broca is our brain’s filter.
  • When we hear a new idea we default to taking it and relating it to something we already know.
  • When we communicate people try to grab it and organize what we say and put it in an organized order.
  • When you can surprise people you can expose them to new ideas.
  • Jon shared the idea of Booty, God, Booty.
  • Nobody jumps on in the middle of our message.
  • We have a limited window of time, a limited opportunity.
  • When you surprise people you get around the the first filter that keeps most of our stories out of them.
  • There’s a risk.
  • There’s a huge difference between a surprise and shock.
  • Shocks are cheating and can be offensive.
  • Shocks burn out quickly… we see it in pop culture all the time.
  • We don’t know what Lady GaGa is going to do next.
  • There’s a concept, hook and core message in story development.
  • In the church we create BIG gaps in our stories. The gap should be seamless.
  • When we create big gaps we create really BAD bridges over them.
  • Find a surpise that’s real and a transition that it is natural.
  • Lifechange comes through a surprise, not a shock.

Patience

  • We hate to pray for patience.
  • We don’t pray for it because God will give it to us.
  • Patience is a big part of social media.
  • Example: Carlos Whittaker’s video of Single Ladies… that was one of HUNDREDS of videos he created.
  • The internet gives a false sense of overnight success.
  • We often “Carrie Underwood” God… we give Him the wheel but we hold on to the gas pedal.
  • Anytime we feel like things aren’t happening fast enough we need to remember the Israelites.
  • In Exodus 13, God took the Israelites on the longer road.
  • They thought they were ready, they were armed, but God knew they weren’t ready for battle.
  • God loves us too much to take us the short route.
  • We often don’t want to receive the gift of the desert road.
  • Be patient for the small things.
  • As you are patient, be careful to focus on the vital instead of the viral.
  • We want things to go viral but we don’t care about the truth.
  • Focus on what’s vital… don’t water it down so it can go farther… be real!
  • God’s about filling hearts first, not rooms.

Honesty

  • We don’t give honesty its due.
  • Honesty is as important as talent.
  • Talent is EVERYWHERE.
  • We’ve been bubbled up and have more access to talent than ever before.
  • Honesty hasn’t increased at the same pace.
  • The talent pool is really full… there’s plenty of room in the honesty pool.
  • You stand out and make an impact by being honest.
  • If you want to stand out in a world filled with lies, be honest.
  • Marketing understands the role of honesty… i.e. Dos Equis, NIKE, etc.
  • Honesty communicates.
  • Honesty matters.
  • Why aren’t we honest?
  • Our desire to be honest is inversely linked to the size of our audience.
  • It’s easy to tell 10 strangers about your struggles vs 10,000.
  • As our audience increases our honesty tends to decrease.
  • We think we have to be better or cleaned up to do the things we are doing.
  • The devil likes to step into our uncertainty.
  • The devil only bothers things that matter for the kingdom of God.
  • As you step into your gift and talent the devil gets nervous, so he tries to discount it.
  • We have multiple personalities… there’s “online” you and “offline” you.
  • That’s a dangerous place to be… we try to fix ourselves.
  • We use the “F” word all the time… fine.
  • We can’t fix “me” with me.
  • God came for the failures and the mess-ups.
  • Knowing that will change your life and the way you express your faith online.
  • Fame and celebrity are some of the worst drugs in ministry today.
  • Who’s acknowledgement of you is greater than God’s?

We need to have surprise, patience and honesty… and when you combine those things, wild things can start to happen. Jon shared the story of raising $30,000 to build a school in Vietnam. They raised that money in 18 hours but it really was over 18 months in the making.

  • We are in the midst of a mustard seed moment.
  • The internet tears down walls that normally existed between people.
  • We can put out little things that grow and flourish and change lives we may never know.

Ideas, Hope, and the Creative Process :: Blaine Hogan

Blaine Hogan worked as a professional actor for nearly 12 years before he took a sabbatical that led him to Mars Hill Graduate School in Seattle, WA. While in Seattle he received a Masters in Christian Studies focusing on the intersection of art and faith. He currently works for Willow Creek Community Church as an Experience Engineer creating contexts and spaces for people to experience God using video, multimedia, movement, and performance art. He writes about ideas, hope, and the creative process on his blog: www.blainehogan.com.

  • Somewhere along the way he was fascinated between the intersection between art and faith.
  • Art seeks to tell the truth in dark places.
    • Movie theatres, galleries, etc.
  • That’s what faith in God seeks to do, too.
  • Most Christian art feels more like propaganda than truth.
  • We’re over-informed and under under-refelctive.
  • We’re afraid of being boring and unattractional.
  • We often default to doing slick presentations that are emotionally-driven and void of reflection.
  • Our work can be more potent, truthful and effective if we viewed ourselves more as prophets and pastors instead of programmers and producers.
  • We need to turn more inward than outward.
  • We need to use our own stories instead of someone else’s.
  • We need to get a bigger view of our work and its importance.

If you want to make great art that provokes people in your communities to move towards restoration and reconciliation, you must work on yourself, your ideas and your creative process.

Yourself

  • We are the most over-informed, under-reflective culture in human history.
  • You don’t learn from your experiences you learn by reflecting on your experiences.
  • We make art every week that asks people to reflect on and consider their own stories.
  • If you aren’t willing to do the same your art won’t cause your congregations to do the same and lack the truth and honesty you’re asking them to awaken to.
  • When you don’t take to reflect, the urgency of Sunday takes over and we default to what we know or by stealing other people’s ideas.
  • These are the beginnings of creating propaganda.
  • The sacred spaces you work in were meant for so much more than this.
  • You can only bear witness to what you’ve been willing to face yourself.
  • Self-awareness and reflection are the first place for us to start.
  • Knowing and understanding our unique stories are the foundational elements to making good art in the church.

Ways to Understand Your Story

  • Therapy
    • Psychology without spirituality is arid and ultimately meaningless while spirituality without grounding in psychological work leads to vanity and illusions. – Understanding the Ennegram
  • Prayer
    • What does your prayer look like in regards to your story?
  • Journaling/Writing
  • Reading
    • Let Your Life Speak by Parker Palmer
    • To Be Told by Dan Allender
  • Ask
    • Ask people in your life what they see in you.

Every great piece of art comes from reading your own story. Under-inform and over-reflect.

Ideas

  • The best ideas are ones that don’t set out to make a point but to tell a story.
  • The best ideas must move you before they can move someone else.

How to Have Consistent Ideas

Listen

  • Start by listening: to yourself and your community.
  • YOu have a story that only you can tell but you must know it for yourself.
  • Uncover the narrative in your community. What’s the story your unique community is trying to tell?
  • We must act as cultural anthropologists.
  • We must capture what we observe. We must take Field Notes. If we don’t write it down we forget it.
  • Every month he takes time to pull out the themes that move him the most.
  • Create something that comes from deep inside of you… something that moves you.
  • The rate of return on things that move your artists will move your community.

Scratch When You Don’t Itch

  • We need input to avoid copying when we panic.
  • Capture everything.
  • Scratching can be confused with stealing.
  • The Creative Habit by Twyla Tharp
  • We all get stuck… one of the best solutions

Go analog when you’re stuck.

  • When you get stuck, go offline.
  • Remove distractions.

Creativity and disorganization are not badges of honor.

  • Being less organized does not mean you are being more creative.
  • Less organizations = more chaos.
  • Chaos subverts creativity.
  • None of us are getting paid for our ideas, we are getting paid to execute our ideas.
  • BEHANCE developed Action Method.
  • Making Ideas Happen by Scott Belsky

Even the failed pieces are essential.

  • Fail and fail often.

Blaine shared this piece from Willow that was a result of him reflecting, ideating, going analog and failing.

An Act Of Confession from blaine hogan on Vimeo.

Our sacred spaces were made for bigger things than filling them with propaganda.

They are meant to be filled with our stories. Stories of light and darkness. Stories of redemption and restoration.

These stories are to be told by you.

You are prophets and pastors.