Since joining Barna in 1995, David has designed and analyzed nearly 500 projects for a variety of clients, including Columbia House, Compassion, Easter Seals, Habitat for Humanity, Integrity Media, InterVarsity, NBC-Universal, the Salvation Army, Sony, Thomas Nelson, Time-Life, Prison Fellowship, World Vision, Zondervan and many others.
As a spokesperson for the firm’s research, he is frequently quoted in major media outlets (such as USA Today, Fox News, Chicago Tribune, New York Times, Los Angeles Times, Dallas Morning News, and The Wall Street Journal). He is also in demand as a speaker about trends, teenagers, vocation and calling, young leaders, and generational changes.
The son of a lifelong pastor, David has served in various capacities within congregations he has attended, including working with teenagers, teaching, and providing strategic consulting. He graduated from Biola University (La Mirada, California), where he served as Student Chaplain.
David and his wife, Jill, live in Ventura, California, with their three kids.
- David did research to ask why and how young people are leaving the church.
- He went into the study assuming that people were leaving for the same reason.
- They discovered there were three categories that people fall into:
- Prodigal – the person who loses their faith.
- Nomads – people who still call themselves Christians but no longer attend church.
- Exiles – feels lost between the safe Christianity they grew up in and the culture they are called to impact
- Why people were leaving…
- They feel the church is too protected.
- We are one of the most protected, sheltered generations.
- The world is small, everything is closer.
- They want to engage the world but feel that the church is too safe and too small.
- They don’t see people in their churches taking the kinds of risks that they read about in Scripture.
- We’re losing young artist, musicians and designers – they want to engage the world and engage culture but don’t feel we are allowing them to express their God-given creativity in broad culture.
- They felt the church was anti-science.
- More than half of church-going teenagers want to go into careers that involve science.
- They feel many churches are silent or antagonistic towards issues of science.
- Knowing this information helps us rethink and understand people’s spiritual journeys.
- The world needs the church that this generation is capable of creating.
- How do we respond?
- This generation is asking new questions and living in a new culture.
- How do we engage in the spiritual journey of the new generation to ensure the future of our faith?
- How do we show them that the Church matters?

