All posts tagged Seth Godin

With a #1 marketing blog, top 100 website Squidoo and twelve bestselling books (including The Purple Cow, Tribes, and latest release, Linchpin), marketing guru Seth Godin is one of the most imaginative free-thinkers in the world today. He makes a career out of perpetually re-inventing himself and his businesses—spreading powerful ideas and delivering something remarkable every day. Godin believes you can be remarkable too. He creates disequilibrium that pushes you to get grounded in what you believe, while firing up your creative prowess to face head-on the roadblocks in your ministry, work and life. Godin is contagious. Spend time with him and shake your brain.

Sethgodin.com
Squidoo
Seth Godin Blog
Seth Godin on Facebook
Mashable Insight, Interview with Seth Godin on What it Takes to be a Linch

• Someone here today is going to change everything.
• Someone here is going to do something that matters.
• They are going to do it, not because someone told them to or asked them to, but because they chose to do it.
• Seth shared the story of Nathan Winograd.
• 1 guy decided to want to do work that matters.
• This is the opposite of the legend of Betty Crocker… created average products for average people.
• The legend of Betty Crocker is fading.
• There is something that is not working the way that it used to.
• There is a notion that we can promote an idea from a position of power is something we grew up with.
• Our society is built on the notion of more.
• The TV-Industrial Complex: Buy Ads > Get More Distribution > Sell More Products > Make a Profit > REPEAT
• Leads to average products for average people.
• If you are going to make something for everyone you have to make something everyone wants to buy.
• Mass is built into our culture.
• On our watch a revolution is happening.
• Revolutions do things that are perfect and impossible.
• Mass is fading away.
• We’ve branded ourselves to death.
• Revolutions destroy the perfect and enable the impossible.
• It’s the death of the industrial age.
• It’s being replaces by a new age of weird, edges, and different people needing different things.
• A tribe is a group of people who share a culture and a goal who want to be together.
• There is an explosion of tribes.
• As these tribes spring up and people meet-up, connect up and group up, things are changing.
• People still want what everyone wants… to be in synch.
• We do what we do because we are organized to do it.
• We want to do what OUR people are doing.
• Tribes need leaders.
• Who communicate, lead, connect and build a culture… that are clear about where they are going and why they are going.
• Show up, get us in synch and help us get there.
• There is an opportunity in front of us… is it YOUR opportunity?
• The people who owns the means of production get to own the factory… whoever owns the factory runs the town.
• The means of production aren’t factories anymore, they are laptops.
• Workers own the factory today… it’s our choice of what to do with it.
• The Industrial Revolution changed everything.
• The farmers stopped farming and got jobs.
• The crisis in front of ourselves asks the question, “is this the end of the job?”
• There is something beyond jobs… art.
• Art makes a line in the sand.
• Art brings humanity.
• There’s a different between art and painting.
• Art is the risky, human act of doing something you haven’t done before for someone else with someone else.
• There is natural tension between the boss and the workers.
• If you’re your own boss, why are you holding back?
• Henry Ford changed the world and made a lot of money through mass production.
• The factory mindset teaches compliance.
• There’s a difference between managing and leading.
• The system of following the rules have impacted all of us.
• The factory mindset leads to interchangeable parts and interchangeable people.
• We created a culture where we taught people to fit in… that makes the factory work.
• We have a chance to do things differently.
• There is no map for being an artist.
• If someone else can do it, it’s not worth doing.
• Competence isn’t important.
• Competence is no longer scarce.
• If I can write it down I can find it cheaper.
• The only option you have is to figure out how to race to the top.
• If all you can offer is the fact that you are the “local” church it isn’t much.
• Local is cheap.
• It’s not going to get you where you want to go.
• Quit bowling.
• Bowling is not a popular spectator sport.
• What people talk about is something they don’t expect.
• We don’t need people to memorize facts… information is easy to find today.
• We need to solve interesting problems.
• Don’t wait to get picked. Pick yourself.
• You don’t need permission.
• The internet has given you a microphone.
• Every project has 2 sides: success and failure.
• If what you do is so urgent that failure is not an option neither is success.
• It is impossible to do art without failure… that’s what makes it art.
• No one has done creative work with a Blackberry.
• In the back of our brain we have a lizard brain… the resistance.
• The lizard brain can be helpful, but most of the time it forces us to act like sheep.
• Just because the tide is out, doesn’t mean there’s less water in the ocean.
• If you want to stand out… stand out!
• Do something worth talking about.
• Meaningful art is a gift.
• Meaningful art changes people.
• Too many people walk around holding on to something that’s meant to be given away while it rots.
• We are constantly looking for a reason to not do our art.
• Is this seat taken?
• How many people want your seat?
• How many people want your platform?
• You can make excuses or see the opportunity of a lifetime in front of you.
• What are you going to do abou it?
• Make art.
• Give gifts.
• Do work that matters.
• Connect.
• If it’s worth doing, what are you waiting for?
• On the edges of the box, you’ve got a chance to dance, connect, and to lead.
• Put yourself on the line.
• The word is begging you to lead them.